The Walking Sticks Blog

I have previously posted about the challenge of selling walking sticks to people who may need one but do not necessarily want it. This...

Want vs Need - the problem that hinders walking stick uptake and is a significant flaw in the modus operandi of this business. Unless......

It struck me that there is a similarity between the use (or non-use) of walking sticks and various other health or injury-related...

Recently, I tuned in to a business podcast where the guest stressed the importance of creating products or services that people want...

Price is what we pay, but Value is priceless! It's all about how something truly matters to you. When it comes to choosing the right...